What are the primary aims of blending a spirit?

The primary aim of blending a spirit is to achieve consistency and complexity. Blending allows producers to create a final product that maintains a specific flavor profile and quality across different batches, which is particularly important for brands that want to ensure a recognizable taste experience for consumers.

By carefully selecting and mixing various batches or types of spirits, blenders can also add layers of flavors and aromas, enhancing the overall complexity of the final product. This balance is essential for creating spirits that appeal to a broad audience while retaining distinctiveness and character.

While increasing flavor intensity, diluting the spirit, or enhancing texture can be secondary effects or practices in certain situations, they do not capture the overarching goals of spirit blending as effectively as achieving consistency and complexity does. These latter goals help maintain brand identity and cater to consumers' expectations.